Online coaching · In-person Apollo Beach · Strength · Glutes · Pregnancy · Postpartum

LaBella Beast Athletics

LaBella Beast Athletics is the strength coaching practice of Shamaira Gonzalez, a certified personal trainer and competitive strongman based in Apollo Beach, Florida. LaBella Beast offers 1:1 remote coaching, in-person personal training, and self-guided strength programs for women, postpartum clients, mothers, and youth athletes across Apollo Beach, Ruskin, Riverview, FishHawk, Brandon, and Tampa.

Train hard. In any season.

I help busy women and moms feel strong, confident, and glowing again, without spending hours in the gym.

Coached by a competitive strongman athlete and mom of three.

Limited spots open
LabellaBeast founder and coach kneeling on a sunlit turf field in training gear

Why I do this

Motherhood changes everything. Somewhere between the sleepless nights and taking care of everyone else, it's easy to lose sight of who you are. I'm here to help you find her again.

Here's how we do it:

  • Effective workouts that fit into real life
  • Home or gym programs, whichever works for you
  • Simple nutrition plans built around your goals
  • Mindset lessons to keep you going on the hard days
  • One-to-one support when you need it most

Whether you join one of my challenges, follow a program, or work with me 1:1, I'll help you rebuild your strength, boost your energy, and feel like yourself again.

I know this journey because I've lived it. A high-risk pregnancy, postpartum struggles, and no support system to lean on. I know what it's like to put yourself last for so long that you forget you matter too. And I know how powerful it feels when you finally get you back.

— Bella Beast

What clients say

6 reviews · 5.0★

“My trainer has been amazing! She is very knowledgeable, patient, and motivating. She pushes me to challenge myself while still making sure I’m comfortable and using the proper form. I really appreciate the encouragement and accountability she provides. She makes working out feel less intimidating and more enjoyable, and I’m already seeing a difference. I would definitely recommend her to anyone looking for a great personal trainer!”
Mikayla Buchanan · In-person training
Jennifer before training with LaBella BeastBefore
Jennifer after training with LaBella BeastAfter
“Sham is way more than just a trainer at this point she’s family. She’s honestly the best I’ve ever seen when it comes to training and getting results. The way I’ve seen my body change and the motivation she gives me to keep going for more is incredible. I truly owe so much of my progress to her. Couldn’t ask for a better trainer or person in my corner. ❤️”

My confidence !

Jennifer De La Cruz · In-person training
Candace before training with LaBella BeastBefore
Candace after training with LaBella BeastAfter
“Shamaira has been an amazing addition to my weigh loss journey. As a former athlete I never really struggled with how to workout but motivation and consistency has always been a struggle. With Sham’s help she has been my accountability partner, making sure I get my workouts in and stay consistent! Even with the knowledge I already possess I’ve learned so much from her! Shes an amazing coach, workout partner and friend!”
Candace · In-person training
“La Bella Beast is a passionate trainer who truly cares about helping you reach your goals. After attending bootcamps over the last few months, I’ve definitely noticed a difference in my endurance and strength, especially with exercises that used to be more challenging for me. My daughter, who is 12 years old, also enjoys the push she gets during her youth training sessions, and we can definitely see the difference in her speed and strength when she’s on the basketball court. We’re happy to have found someone who pushes us, motivates us, and makes working out something we actually enjoy!”
Ro Rivers · Bootcamps & in-person
“Training with LaBella Beast has been an amazing experience! She pushes me beyond my limits, keeps me accountable, focuses on proper form and progressive strength, and genuinely motivates me to become a stronger, healthier, and more confident version of myself! 💪🏽🔥”
Tamika · Bootcamps & in-person
Sierra before training with LaBella BeastBefore
Sierra after training with LaBella BeastAfter
“From day one (and especially after three months of training), I saw measurable results: stronger, leaner, and more confident. The workouts are effective and clearly tailored to my goals, with progress tracked in a way that kept me motivated. A few things I loved the MOST: Fun & inspiring training sessions that never got boring. Clear, measurable results: strength and endurance improved fast. Supportive, family-knit atmosphere. Sham builds a welcoming group vibe that feels like family. If you want a trainer who gets real results, makes workouts enjoyable, and creates a supportive, family-like community, I highly recommend 10/10”
Sierra · Bootcamps & in-person
Jessica before training with LaBella BeastBefore
Jessica after training with LaBella BeastAfter

Jessica

1:1 remote coaching

Trained with me?

Tell the next woman what it was like.

Share your story

Results vary. Every plan is built from that client’s own intake.

LabellaBeast founder on the beach with her daughters

Meet your coach

I built these programs from the inside out.

Coach, strongman competitor and mom. I trained through pregnancy, rebuilt after, and wrote the coaching I wish I had been handed.

Read my story
Warm grain bowl with fresh ingredients in a ceramic dish

Nourishment

A meal guide for any program.

Simple nutrition built around your goals, your stage, and the foods you actually eat.

Explore meal guides

Begin your era.

Pick the path that matches your season.

Free challenge

Free 5-Day Strong Start Challenge

Five days. One 20 to 30 minute workout and one mindset lesson each morning, straight to your inbox. Dumbbells or nothing at all, home or gym. Day one lands the moment you sign up.

Five emails, then occasional coaching notes. Unsubscribe anytime.